Logo Critiques

I personally like the Adidas logo. I think it is effective even though it's simple because it is recognizable. I don't think it's targeted towards any specific group of people, but I do think the fact that it is a plain black and white logo is helpful to the company because it can go with anything. Also the fact that it is easy to fit the logo into the products by putting three stripes on shoes, balls, clothes, etc makes it easy for people to tell when something is made by Adidas. 




I think the Disney logo is great. It is obviously geared towards children, which makes it fun and cute, and easily recognizable. It is not as simple as the adidas logo, but it is simple enough that when you see it you immedaitely know what it's for. Also it is extremely versitile becasue it can be changed and complicated but maintain the same outline even when details are added.



I personally don't care for the brand Hollister, but I can say that the logo is effective because even though I don't buy or wear Hollister I can recognize it immediately just by its logo. It is very simple and sort of boring so I'd say it is definitely directed towards adults, but it is also gender neutral which is good because they make both men's and women's clothes. The fact that the bird part of the logo can be used individually on anything Hollister makes means that they are able to mark everything with a stamp that people recognize, making it an extremely useful logo.



I think the Harley-Davidson logo really works for their brand. It is harsh with very definite lines and straight to the point, which i think coincides very well with the image they want to establish for their motorcycles. It is not fun or playful so it wouldnt be directed at children, and it's also not colorful or very feminie so I'd say it had to be made with men in mind. Also, though black and white make the logo very simple, the bright orange makes it pop so it can bee seen from a distance and recognized no matter what the size.



The recycle logo is one that people see all over and know exactly what it means. I like this logo becasue while it doesnt use any words, it gets the point across. The arrows go around, like the process of recycling, and there are three of them while the motto is reduce, recycle, reuse. The fact that it is green is also not an accident because the whole movement for conservation is called going green. It doesnt target any demographic, but its simple enough that a child would recognize it, and the meaning behind it is significant enough that an adult would know what it stands for. I also like this one in particular because rather than trying to convince people to buy things, it is there to convince people to preserve the earth.