Monday, March 26, 2012
Monday, March 19, 2012
Monday, March 12, 2012
Corporate Identity
1) What is your business?
We sell many different kinds of food.
2)Describe your business in one sentence
We provide a wide variation of comfort foods for the middle of the night customer.
3)Who is your target audience?
People that stay up late and like to eat late without having to drive to pick up what they'd like to eat. This particularly pertains to the late night partiers and drinkers because alcohol tends to make people hungry, and also unable to drive.
4) Who are your competitors?
The late night pizza parlors that are located in bar districts, and the 24 hour fast food restaurants. 5)What makes them better/worse than your product/service?
Late night pizza places can provide pretty difficult competition because they are generally located with in walking distance of bars and night clubs. However, most of these places close by 3 at the latest, which is also when clubs close, so any true late night partiers end up being out of luck. 24 hr fast food restaurants are not much competition because they do not deliver.
8)How do you want your image to be seen in two years?
I want Munchies to be known as a great, reliable, place to get quality food, fast, late at night when people are desperate to put something in their stomachs.
9)If your company was an animal, what animal would it be and why?
If my company was an animal it would have to be an owl because they are notoriously nocturnal.
10) If your company/brand was a person, who would it be and why?
If my company was a person it would have to be just an average college student or maybe a group of students.
11) If your company/brand was an object, what would it be?
It would be a to go box.
12) If your customer was a cartoon character, who would it be?
If my customer was a cartoon character it would probably be Stewie from family guy because he likes to party and he is funny and would appeal to my actual customers.
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