Sketches

Calligramme

Logo Critiques

I personally like the Adidas logo. I think it is effective even though it's simple because it is recognizable. I don't think it's targeted towards any specific group of people, but I do think the fact that it is a plain black and white logo is helpful to the company because it can go with anything. Also the fact that it is easy to fit the logo into the products by putting three stripes on shoes, balls, clothes, etc makes it easy for people to tell when something is made by Adidas. 




I think the Disney logo is great. It is obviously geared towards children, which makes it fun and cute, and easily recognizable. It is not as simple as the adidas logo, but it is simple enough that when you see it you immedaitely know what it's for. Also it is extremely versitile becasue it can be changed and complicated but maintain the same outline even when details are added.



I personally don't care for the brand Hollister, but I can say that the logo is effective because even though I don't buy or wear Hollister I can recognize it immediately just by its logo. It is very simple and sort of boring so I'd say it is definitely directed towards adults, but it is also gender neutral which is good because they make both men's and women's clothes. The fact that the bird part of the logo can be used individually on anything Hollister makes means that they are able to mark everything with a stamp that people recognize, making it an extremely useful logo.



I think the Harley-Davidson logo really works for their brand. It is harsh with very definite lines and straight to the point, which i think coincides very well with the image they want to establish for their motorcycles. It is not fun or playful so it wouldnt be directed at children, and it's also not colorful or very feminie so I'd say it had to be made with men in mind. Also, though black and white make the logo very simple, the bright orange makes it pop so it can bee seen from a distance and recognized no matter what the size.



The recycle logo is one that people see all over and know exactly what it means. I like this logo becasue while it doesnt use any words, it gets the point across. The arrows go around, like the process of recycling, and there are three of them while the motto is reduce, recycle, reuse. The fact that it is green is also not an accident because the whole movement for conservation is called going green. It doesnt target any demographic, but its simple enough that a child would recognize it, and the meaning behind it is significant enough that an adult would know what it stands for. I also like this one in particular because rather than trying to convince people to buy things, it is there to convince people to preserve the earth.

5 Need to Have Businesses

1. Munchies- Munchies is a delivery based restaurant that operates only at night between the hours of 12am and 6am, also known as drunk o'clock and serves comfort "sober up" foods. Munchies has a little bit of everything so that no matter what your sober up food is you can get it in the middle of the night. In order to discourage drunk driving munchies will not have a drive through window or a sitting area, but only deliver.

2. Magic Mirror- A line of full length mirrors designed specifically to make women look skinny when looking in them.

3. Pie Place- Pie Place is a restaurant that serves only pies. Here you can get almost any imaginable kind of dinner or desert pie in a pie shaped building.

4. Supernatural Fever-Fixer- This is a gag gift designed for all the vampire/werewolf addicted tweens across the U.S. to rid them of their supernatural character obsessions.

5. How to train your boyfriend- This is a series of books and pocket manuals with ideas for women to get their boyfriends to do what they want them to do without pissing them off or scaring them away.

About Me

Hi guys!
My name's Raychel Gadson and I'm a freshman PR and Ad major. I moved here in August from Kansas and so far I looooooooooooove Florida. I live off campus about 15 minutes from UT, and it's really cool to have my own space even though I miss some of the things that happen on campus. I like to play soccer, swim and generally be outside. I work in Ybor at a club as a promoter which is cool because it's relevant to my major and a lot of fun, but it also means I'm pretty much nocturnal. I hope this class will help me become a little less computer illiterate, and give me a chance to do more with art because I've been missing it.