letterhead

Business card

Corporate Identity

      1) What is your business?

      We sell many different kinds of food.

     

      2)Describe your business in one sentence

            We provide a wide variation of comfort foods for the middle of the night customer.

  

      3)Who is your target audience?

       People that stay up late and like to eat late without having to drive to pick up what they'd like to eat. This particularly pertains to the late night partiers and drinkers because alcohol tends to make people hungry, and also unable to drive.

     

      4) Who are your competitors?

        The late night pizza parlors that are located in bar districts, and the 24 hour fast food restaurants.

5)What makes them better/worse than your product/service?
         Late night pizza places can provide pretty difficult competition because they are generally located with in walking distance of bars and night clubs. However, most of these places close by 3 at the latest, which is also when clubs close, so any true late night partiers end up being out of luck. 24 hr fast food restaurants are not much competition because they do not deliver.

       8)How do you want your image to be seen in two years?

         I want Munchies to be known as a great, reliable, place to get quality food, fast, late at night when people are desperate to put something in their stomachs.

    

       9)If your company was an animal, what animal would it be and why?

         If my company was an animal it would have to be an owl because they are notoriously nocturnal.

    

      10) If your company/brand was a person, who would it be and why?

               If my company was a person it would have to be just an average college student or maybe a group of students.

    

      11) If your company/brand was an object, what would it be?

         It would be a to go box.

    12) If your customer was a cartoon character, who would it be?

               If my customer was a cartoon character it would probably be Stewie from family guy because he likes to party and he is funny and would appeal to my actual customers. 

road to zion- assignment 4

My inspiration was the song Road to Zion by Damian Marley and Nas. I used one picture for the background, one for the walls, one for the road, and then the picture of the old man. i started with the background then cut out the walls from a picture of an alleyway and adjusted their size to fit. Then i cut the road out of another picture and added it in, I had to change the size and stretch it to fit. i added shadows for the walls on the road using the paint brush tool. The old man was the hardest thing to add, i had to use the quick selection tool and the magic eraser and regular eraser to cut him out of the picture i found, then brought him over and put him in a spot that looked realistic. I copied the layer he was on then filled it in with black and flipped it upside down then rotated it to add the shadow.  I typed the words myself and staggered them so that it would look like it's going across the wall, then I used the horizontal distortion tool to make the writing get smaller further down the wall. The colors were an effect in the fonts. I also used the dodge tool to lighten the road and the top of the man's head and shoulders, and the blur tool to try to blend the walls in with the back ground.

I found this picture of some random desert online, and used a picture of myself taking off my ice skates in Sweden because I thought the combination would be funny. I used the lasso tool and the eraser to select just myself from the original picture then dragged it into the new one. i had to rotate myself to make it look like I was sitting then I used the dodge tool to lighten up the top of my jacket and my hood and drew the shadow with the paint brush tool on a new layer.

Final logo

Sketches